Life can be hard enough, but buying a great home doesn't have to be thanks to the team at Excel Homes. Through pre-planned options, centralized design choices, web tools and multi-language support, they've been simplifying your journey home for over 35 years.
Marketing in the homebuilding industry is well-known for being not very well-known. So we created a campaign that would separate Excel from the sea of sameness, grab attention and create strong emotional connections with new buyers.
The visual approach of using building blocks represented the simplicity and flexibility of building with Excel and was a powerful, differentiated creative solution that drove sales.
