Travel Alberta: Sky Painter

An invitation to experience the wild skies of Canada's Wild Side.

Winning Hearts and Awards:

  • Applied Arts 2024 Photography & Illustration Awards: Cinematography Short, Advertising Photography Series, Nature/Landscape Photography Series, Travel Photography Series.

  • Japan World Tourism Film Festival, International Competition Awards: Grand Prix, Arts & Craft, Gold Award (Tourism Products).

  • Communication Arts 2024 Photography Awards: Award of Excellence in Motion/Cinematography

When Travel Alberta sought to invite their U.S. audience to experience winter at its best, C&B helped them do it with a story. “Sky Painter” is an integrated campaign that showcases all of Alberta's winter offerings through a story almost as incredible as the beauty of the aurora borealis.

In the hero video, a variety of stories become intertwined under the glow of the northern lights. This style allowed us to create shorter cuts, each focused on a unique winter experience or outdoor activity that draws thrill-seeking travellers to Alberta every year.

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