The Calgary Stampede: You’re The Greatest

A celebration of the people that make the Calgary Stampede the Greatest Outdoor Show on Earth.

The Stampede is where the greatest heroes and horses face off at the world’s greatest rodeo. It’s where Canada’s greatest music hits the greatest stages. But the greatest part is the guests who hat up and head down every year as the greatest versions of themselves.

This integrated campaign rolled out the red carpet for Stampede-goers, building on the visual language of awards shows and Hollywood glam. The collection of executions worked to highlight the breadth of the Stampede’s offerings and celebrate the people who love them.

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