The magic of Banff & Lake Louise rivals that of fairytales, with wonderful discoveries and moments of awe around every corner. From nature excursions to enchanting towns to tranquil accommodations, we wanted to capture the magic of a visit to this special place.
This socially-led campaign centred around a hero film that touched on the fairytale charms of this magical destination. As a mother reads a bedtime story to her daughter, she wants nothing more than to visit the scenes unfolding in her imagination. Little does she know her adventures in Banff & Lake Louise lie ahead of her the next day.
