Context
While known to most as an NHL power forward, Evander Kane wanted his wine brand to showcase his passion for exquisite wines and high-end brands over his on-ice accomplishments.
Insight
We based the design around the Japanese-style dovetail joint, evoking precision, strength and harmony — themes that subtly reflect the graceful side of hockey.
Execution
Our full-wrap label design with die-cut accents discreetly displays strength through connection, whether a harmonious wine blend or linemates finding chemistry together, while elegantly honouring Kane's number 91. The website, social posts and event launch reflected the label design: Integrated. Balanced. Exact.
