As COVID-19 restrictions began to lift in 2022, Travel Alberta had an opportunity to elevate their audience’s spirits. We helped them invite the U.S. to explore our adventure playground by showcasing Alberta as a place to reframe one’s outlook and seek transformative experiences.
With videos, OOH placements and social media targeted in Los Angeles, Dallas, Houston and San Francisco, C&B told Alberta’s story. But more importantly, we showed how Alberta could make visitors feel.
This campaign offered audiences an escape from the everyday and a restored sense of adventure. It positioned the uplifting moments and activities one can only find in Alberta as a means of overcoming confinement, adversity and uncertainty.
