Context
Walking through the gates at Heritage Park allows visitors to step back into a spectacular natural setting where the people, machinery, and iconic moments of our past come to life–right before your eyes. To celebrate 50 years, they wanted to capture the magic and transformative powers of a visit to Heritage Park.
Insight
Heritage Park is an escape from the here and now. It's a different time and place where the hustle and bustle of the modern world is left far behind.
Execution
"Escape Today" played with the idea of escapism, placing iconic Heritage Park attractions against modern Calgary skylines and landmarks. TV tapped into the joy of imagining yourself living in another time and place, capturing the nostalgic draw of one of Calgary's most loved tourism draws.
