For 10 days every July, YAHOO! becomes a cry of excitement and celebration, shouted by competitors and crowds alike. With Do You Yahoo?, we turned these five letters into an invitation to join the wild and wonderful mash-up of experiences you'll only find at the Calgary Stampede—barrel races and buttery pancakes, motorbikes and mini donuts, live acts and fast laps.
In a truly Stampede fashion, this integrated campaign invited the community to celebrate out loud while reminding attendees of everything they love about the World's Greatest Outdoor Show on Earth. YAHOO installments became photo backdrops, local businesses showed their spirit with window painting and decals, and social comment sections came alive with Stampede-goers who certainly do YAHOO!
To ensure Stampede's most iconic products stood out, we gave each offering their own special flare. Always bright. Always inviting. Always keeping true to that unmistakable Stampede style.
