Calgary Co-op: Cal & Gary's

Introducing Cal & Gary to Calgarians.

C&B launched Cal & Gary's, Calgary Co-op's exclusive private label, with a bold, hyper-local campaign built around Calgary pride. To stand out from established competitors and earn the love of locals, Cal & Gary's had to be one of us, not just made for us.

We casted everyday locals in the roles of Cal & Gary to create a memorable, persuasive platform to illustrate this brand truly gets what it is to be Calgarian. Using unique “Calgary-isms” for packaging, we introduced a breadth of new products and launched a suite of assets in a fully integrated campaign.

Related Projects

Back to All

Co-op Rebrand
Together for Good
Co-op Best Fresh

Back to All

Copyright C&B Advertising. All Rights Reserved.