Calgary Co-op: Best Fresh

A fresh campaign, from concept to creation.

With a corporate strategy based on “Fresh Discoveries,” including newly renovated stores, new uniforms and Fresh to Go chef-made meals, C&B was trusted with helping bring this refreshed Calgary Co-op to the world. Our answer was Best Fresh. To turn heads for their updated look and corresponding product launches, this multimedia campaign utilized high-end food cinematography, bright imagery and heavy local targeting across television, radio, print, out-of-home, direct mail and digital.

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