For 10 days every July, YAHOO! becomes a cry of excitement and celebration, shouted by competitors and crowds alike. With Do You Yahoo?, we turned these five letters into an invitation to join the wild and wonderful mash-up of experiences you'll only find at the Calgary Stampede.
This integrated campaign brought together a collage of Stampede highlights across all channels—barrel racers and buttery pancakes, motorbikes and mini donuts. We matched the Stampede's energy with quick motion, vibrant colours and always a welcoming tone.
To ensure Stampede's most iconic products stood out, we gave each offering their own special flare. Always bright. Always inviting. Always keeping true to that unmistakable Stampede style.
