Green Drop has been a leader in lawn care services since 1979. Recently, they developed a brand-new product line that put the care into homeowners' hands. C&B was tasked with creating a fresh brand and identity for this DIY lawn care line—from the name and logo to product packaging and design.
Our goal was to help this new brand evoke feelings of summertime, backyard bliss, freshness and warmth. Inspired by the fresh morning dew that appears on healthy lawns and the line's natural ingredients, “Dew” was chosen as the name and creative catalyst.
Through simple and playful headlines, friendly icons and a cohesive colour palette, C&B turned Do-It-Yourself lawn care into something straightforward and fun. Just Dew it!
