Context
Brookfield Properties manages real estate worldwide. In Calgary, Bankers Hall is one of the city's most sought-after office complexes. However, post-pandemic, tenants expect more from their buildings to draw employees into the office. In response, Brookfield Properties built a tenant-exclusive space. They needed help branding the revamped floor to encourage tenants to renew their leases and attract prospective clients.
Insight
This amenity space needed to reflect Bankers Hall while also speaking to the business and personal connections that would happen there.
Execution
Calling the new area Bond at Bankers Hall, our logo's layered “B” and “H” were inspired by the double Bankers Hall towers and vertical bars in the dollar sign. This approach uses a sophisticated typeface to create a unique play on currency symbol designs, alluding to the luxurious atmosphere. Once opened, we shared launch communications with commercial real estate brokers and current tenants across e-blasts, lobby posters and Cineplex screens.
